Not Every Property is Suited for a Soil Carbon Project

Written by
Marcelo Carvalho-Mora
Published
Jan 16th, 2025
Updated
Dec 19th, 2025
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"I wanted to understand if formally registering a soil carbon project would be a worthwhile investment" - Felicity Wheelwright, Roslyn Estate

'Roslyn Estate', Crookwell NSW

"The other thing I wanted to learn from the farm visit was - how can we make our farm more productive?"

- Felicity Wheelwright, Roslyn Estate

In 2024, NSW livestock producer, Felicity Wheelwright, owner of Roslyn Estate, collaborated with Atlas Carbon to assess the potential of a soil carbon project on her farm. 

The initial data points from the desktop analysis indicated that Roslyn Estate was worthy of further investigation and on-farm assessment.  

Watch the webinar replay!

Join us on-demand to learn about the importance of on-farm analysis in Felicity's soil carbon project investigation.

During the session, you will discover:

  • What the farm visit, soil tests and pasture analysis revealed
  • Why due diligence determined that a soil carbon project was not recommended on this seemingly suitable property
  • How the farm visit and soil analysis provided benefits for Roslyn Estate, beyond the assessment of its suitability for a soil carbon project

Hosted by:

  • Bart Davidson, Atlas Carbon Chief Grazing Officer
  • Col Feilen, Atlas Carbon Head of Business Development and Partnerships

Guest Speaker:

  • Felicity Wheelwright, Roslyn Estate, NSW
"I thought that there was value in doing Atlas Carbon's on-farm assessment, even if, at the end of the due diligence I decided I didn't want to go ahead with the project"

- Felicity Wheelwright, Roslyn Estate

Get more detail with the written case study

Roslyn Estate Case Study ADs 11

About the Author
Marcelo Carvalho-Mora
Combining a deep background in tech and B2B marketing with two years of specialising in the Australian agricultural sector, I deliver grounded, producer-first marketing solutions that focus on real results in the paddock.

Transform your grazing practice.

Get in touch today.