Atlas LIVE: ‘Digging Deeper: What’s Involved in an Atlas Carbon Farm Visit’

Written by
Marcelo Carvalho-Mora
Published
Jul 3rd, 2024
Updated
Dec 19th, 2025
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In this Atlas LIVE webinar, we’re diving into what’s involved when our team of experts, led by Chief Grazing Officer Bart Davidson, come out on farm to assess the suitability and potential of a carbon project.

Watch the replay of our Atlas LIVE webinar where we talk about what’s involved during an Atlas Carbon Farm Visit.

Hosted by:

  • Bart Davidson, Chief Grazing Officer
  • Victoria Lawrance, Senior Sales Consultant

 What was covered?

  • About Atlas Carbon – Learn about our business and how we partner with producers to improve the productivity and health of your land and grazing business, whilst also earning you carbon credits
  • The Farm Visit Process – Discover what’s involved when our team of experts, led by Chief Grazing Officer Bart Davidson, come out on farm to assess the suitability and potential of a carbon project

Summary

Bart Davidson, Chief Grazing Officer of Atlas Carbon, explains the process of a "Carbon Farm Visit." This visit is a key part of their soil carbon project. It involves understanding both the people and the land to create a strong, transparent relationship with the producer. The visit includes a full suite of soil and pasture analysis to understand the constraints and opportunities for increasing grass production, which in turn drives carbon sequestration. The webinar also highlights the use of technology like real-time spectroscopy to measure carbon in the field, providing immediate insights. Overall, a successful soil carbon project is a collaborative partnership with the producer, not just a numbers game.

Read our case study to learn why the McMurtrie's in Upper Bingara, NSW, have committed to building soil carbon

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About the Author
Marcelo Carvalho-Mora
Combining a deep background in tech and B2B marketing with two years of specialising in the Australian agricultural sector, I deliver grounded, producer-first marketing solutions that focus on real results in the paddock.

Transform your grazing practice.

Get in touch today.